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corporate PR

1) Media Relations Management

• Positioning client news in the most newsworthy manner

• Creating compelling media and photo opportunities

• Booking international, national and local media interviews and media tours

• Coordinating all the elements of a news conference - from the speaking notes to the technical setup and ensuring they’re well attended.

• When a project or program is completed, a comprehensive media report is prepared, measuring the effectiveness and reach of the program against the client’s objectives.

• Press Conference.

• Media Tours.

2) Media Update Tracking client news.

• Analyzing tracked news.

• Understanding the market situation.

• Mapping client’s position through Porter’s SWOT Model.

• Competitor mapping and counter strategy formulation.

• Media Analysis

3) Crisis Management

• Crisis hotline development with key contacts in the media

• Development of emergency response and communications plans.

• Creation of media and community contact directories.

• Media training prior to an actual crisis situation.

• Consultation and real-time strategic planning during a crisis.

• Copywriting and media relations during a crisis.

4) Image & Brand Management

• Brand Development, (research, segmentation, analysis, identity development, strategic planning)

• Brand Expression (targeting, messaging, program execution)

• Measurement/Program refinement.

• Market & Competitor Analysis

5) Celebrity/Personality Management

• Identify and build a brand out of a celebrity

• Get them the maximum exposure in the media and social parties

• Make them the brand ambassadors for products that suit their persona.

• Make them address social issues to get the best benefit out of it.

• Celebrity Representation and Consultancy

• Product Development & Endorsement

• Brand Ambassadors

• Masters of Ceremony

• Promotional Opportunities

• Celebrity Branding and Image Management

6) Reputation Management

• Enhancing Character of an enterprise.

• More comprehensive, thoughtful and creative approach to the challenge of communicating value to your various audiences.

• Effectively manage the reputation through proactive efforts to enhance the credibility of the brand.

• Negate the effects of any crisis that might have negative implications on their reputation through strategic counsel & maintaining judicious transparency when dealing with media.

7) Investor Relations

We address the financial needs of all companies-from start-ups to global leaders and ensure that the entire process adheres to the strict guidelines and rules of SEBI.

• Financial Messaging

• General Investor Relations

• Pre-IPO Communications

• Mergers and Acquisitions

• Investor/Analyst Meets

• Communicate what your investor stands to gain in the most proactive and positive manner.

• Let the professionals analyze your financial credibility and give you a higher rating.

8) Communications Management

i. Communication Workshop

ii. Media Training Workshop

• Briefings on how to communicate with the media.

• Insight into what to expect from the media.

• Tips on how to prepare for an interview.

• Mock interviews so you can practice techniques needed to succeed.

• Pre-interview briefings.

• Talking points that turn your ideas into concise, quotable statements