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Media Planning

Your target customers watch TV, they read newspapers and magazines. They research on the internet; read e-mails, gaze at the billboards, and millions of advertising messages reach them through various forms of media. At Planman Marcom, our specialist media planning team maps the reach of available media, calculates

Cost Per Thousand (CPM), analyzes the TRP/readership, studies the appropriate timing and seasonality of the media vehicle, plans the frequency of the message, considers the time period for response, works out a reasonable budget and develops a media plan that works best for your brand