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Featuring brands that are the most promising chosen by the 4Ps Business and Marketing magazine, 'Most Promising Brands' has been compiled after thorough research by the editorial team.

Chosen from a list of 5000 brands, the 4Ps editorial team shall shortlist the top brands based upon a comprehensive research undertaken by ICMR pan-India.

Brands that have made a mark in the industry and will eventually emerge as the leaders in their segments, 'Most Promising Brands' seeks to compile and present them with an unparalled style of writing.

Leveraging their status, 'Most Promising Brands' will be an insight upon what makes the leaders of the Indian market.

Presented in a corporate paperback edition format supported by a world-class online portal - which would reflect the actual feedback of the consumers.